SPINNING THE PUBLIC INTO VOTES
It’s
that time again where by it is nearly the end of the year and political parties
are starting to prepare to campaign for the 2014 national elections in the
country. Different political parties use different methods that work for them
to create awareness for their political brand but the main thing these party do
is using spin
doctor tactics and social
media tools to win the elections. These political parties hire spin doctors to advise them on how to use propaganda, persuasion and manipulation
so people can vote for them.
Social media tools used by Public Relations Practitioners
Politicians use social media like Facebook, twitter,
websites and blogs as a perfect platform to interact with the target publics and
portray their brand in a positive way. In these accounts they interact with
people and comment on posts so that it seems they care about people’s needs so
that people can vote for them.
Public Relations Tools
They use press
releases, organise press conferences and organise rallies to create a hypodermic needle effect to gain popularity and
create awareness for they brand whereby they tell people about how they can
change the nation by providing free education, creating jobs and enriching the
economy of the country. This politicians gain intrinsic
credibility in they speeches
because the Public Relations Practitioner that is hired tell them to dress like
the people they will be addressing and in the speech talk about how he or she
is just an ordinary person just like the people they delivering they speech to
and how they can change the country if people vote for they political brand. This basically means the politicians must not contradict his his or her verbal and nonverbal messages what you say must seem creditable
based on your appearance and personality. The media’s role in the elections lays
in the agenda
setting as they provide information to us about the different political parties available
and it is up to the public to decide which political party they think will
change the nation.
